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How to Sell Pre-made Templates Combined with Hosting a.k.a WaaS?

Unlock the power of InstaWP's Website as a Service (WaaS) for effortlessly offering pre-built templates and hosting services to your customers. Simplify website creation with pre-made designs and seamless hosting integration, resulting in recurring revenue for your agency. Start selling WaaS today and assist your clients to easily design their ideal websites.


In this guide, we will explore the steps of how to sell WaaS.


Let’s get started 🚀


Step 1: Setup Payout Account


InstaWP enables you to become a seller by setting up a payout account with Stripe Express, allowing you to sell WaaS to potential customers.


Sign in to your InstaWP account and click on your profile. Select Account from the drop-down list.



Now, select Payouts from the options and click the Setup Account button.




Fill out your information and share bank details. Once done, you'll receive your recurring earnings here.




You can gain access to your WaaS as a shareable link that you can copy, generate, and offer to your clients or potential customers.


If you don't see WaaS option on the navigation bar, you need to add from collections. For more information, refer to the Dashboard Overview doc.


Go to WaaS and click on copy link icon to copy the link of your WaaS.



The WaaS link is shareable to your customers.



Step 3: View WaaS Landing Page


After accessing the WaaS shareable link, the users can create their site using WaaS, which offers ready-made templates combined with a hosting service.


Some options can only be available on your landing page when they are enabled while creating WaaS, such as asking for payment at the beginning or skipping steps for choosing a single template or hosting plan. For more information, refer to the Create WaaS document.


Now, enter your information and click Continue.



Click Proceed from the Confirm section.



This will create the site using your selected shared template and hosting service.



If the user wants their customers to generate one-time use checkout links. They can use the provisioning WaaS links to set up a new website for their customers via email. For more information, refer to the WaaS Integrations document.



Click the vertical ellipsis of your WaaS and select Private mode from the options.



A new modal window will appear where you'll get the provisioning WaaS link..



Updated on: 06/08/2025

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