Templates: Branding
Once a template is created in InstaWP, you can customize your template by adding the logo, gallery, or custom CSS, to assist people in learning more about your website’s brand, brand identity, and how your brand should be portrayed.
In this documentation, we will explore:
Navigation to template Options
Template Branding
Let’s get started 🚀
Step 1: Go to the Templates page and click on the Edit icon to set up the template you want. It'll take you to the template settings page.

Step 2: Select Branding from the options.

InstaWP allows you to set up your template by personalizing the following available features on the template Options Page:
Logo
Customize Email
Customize Privacy Policy
Custom CSS
Custom Color
Gallery
Logos are small images that appear next to the title of a template, symbolizing your brand. InstaWP allows you to upload a logo image (png, jpg, jpeg, or svg) for your template from your local storage by clicking on the Choose file as shown below.

Customize the email we send to your users when they first create a new template site. InstaWP allows you to edit the default Email’s Subject and its body text.

A privacy policy is a statement that describes how a website collects, uses, and manages the personal data of consumers. InstaWP allows you to customize the default policy text on the landing page. For example, you can mention what type of information you collect.

Custom CSS helps customize the design and appearance of your template to meet your style and make it look really unique, matching perfectly with your branding. InstaWP allows you to add custom CSS to your template as shown below.

Custom Colors are pre-set color palettes that can be utilized in website design. InstaWP allows you to choose colors to create the style and appeal of your template under the following categories:

Once you're done with making changes, Save it.
InstaWP allows you to add a gallery that gets displayed on your template, as it lets viewers see multiple images about your website at once. For example, you can add pictures of faucets for your plumbing website as a template.
Step 1: To add a cover image, select Gallery from the template settings options.

Step 2: Click the Upload Here button. Your desktop folder will open. Select your image and click Open. The cover image will be uploaded and will show a preview automatically.

Step 3: Click on the Preview button in the top-right corner of your screen.

This will add a cover image for your template on the landing page.

💡 Did you know - You can publish your template and start making money with it in one click from the InstaWP store. Learn how to publish a template.
In this documentation, we will explore:
Navigation to template Options
Template Branding
Let’s get started 🚀
Navigation to template Options
Step 1: Go to the Templates page and click on the Edit icon to set up the template you want. It'll take you to the template settings page.

Step 2: Select Branding from the options.

Template Branding
InstaWP allows you to set up your template by personalizing the following available features on the template Options Page:
Logo
Customize Email
Customize Privacy Policy
Custom CSS
Custom Color
Gallery
Logo
Logos are small images that appear next to the title of a template, symbolizing your brand. InstaWP allows you to upload a logo image (png, jpg, jpeg, or svg) for your template from your local storage by clicking on the Choose file as shown below.

Customize Email
Customize the email we send to your users when they first create a new template site. InstaWP allows you to edit the default Email’s Subject and its body text.

Customize Privacy Policy
A privacy policy is a statement that describes how a website collects, uses, and manages the personal data of consumers. InstaWP allows you to customize the default policy text on the landing page. For example, you can mention what type of information you collect.

Custom CSS
Custom CSS helps customize the design and appearance of your template to meet your style and make it look really unique, matching perfectly with your branding. InstaWP allows you to add custom CSS to your template as shown below.

Custom Color
Custom Colors are pre-set color palettes that can be utilized in website design. InstaWP allows you to choose colors to create the style and appeal of your template under the following categories:
Categories | Description |
---|---|
Primary | To choose the color as the logo or brand color of the template. |
Accent (Secondary) | To choose the color as the background color of the template. |

Once you're done with making changes, Save it.
Gallery
InstaWP allows you to add a gallery that gets displayed on your template, as it lets viewers see multiple images about your website at once. For example, you can add pictures of faucets for your plumbing website as a template.
Step 1: To add a cover image, select Gallery from the template settings options.

Step 2: Click the Upload Here button. Your desktop folder will open. Select your image and click Open. The cover image will be uploaded and will show a preview automatically.

Step 3: Click on the Preview button in the top-right corner of your screen.

This will add a cover image for your template on the landing page.

💡 Did you know - You can publish your template and start making money with it in one click from the InstaWP store. Learn how to publish a template.
Updated on: 19/06/2025
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