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Add Whitelabel / Suffix Domain

InstaWP allows you to enable the whitelabel feature to add a Suffix Domain to your WordPress site to specify the sort of website represented by the domain name. For example, every commercial enterprise or corporation with a website will have a domain suffix of “.com”, indicating that it is a commercial entity.

Adding a separate suffix domain to your web address gives you more options when choosing a URL (<https://www.companyname.com>) for your website. Some prominent domain suffixes include ".edu," ".net," ".gov," and ".org," among others.

In this documentation, we will explore the steps to add a suffix domain to your site.

Let’s get started 🚀

This feature is only available as an add-on, not included in the pricing subscription plan. For more, refer to this doc.

How to Add a Whitelabel

Step 1: Go to the Team Profile option and click on the team settings icon to access its settings page.

Step 2: Scroll a bit and locate the White Label section. Switch on the toggle button of Enable White Label. The Suffix Domain option will appear. Give your suffix domain and click the Add button.

Now, you will see 4 new NS Record to be created.

You can enter “subdomain.yourdomain.com” or “yourdomain.com” of your website or "en.yourdomain.com" with different language sub-domain, it is up to you. For example, Google uses a subdomain for Gmail,”mail.google.com”. Just make sure you have permission to create NS records for the subdomain or the main domain. If you use the main domain, you won't be able to use it for any other purpose.

DNS Management

Most domain registrars only allow adding basic DNS addresses and not specific records like A, MX, and CNAME, which some people manage from hosting accounts. Managed hosting providers typically don't offer this, so users often turn to third-party DNS services like Cloudflare, which supports comprehensive DNS management and more.

Step 1: Create a new Cloudflare account. Enter email address & password, verify, and click Sign Up. Verify from your email inbox and login to the cloudflare dashboard.

Now, you can follow the steps from our Connect Cloudflare documentation to connect your site with Cloudflare or follow the steps here.

Step 2: Add the domain name to which you have added the new suffix domain name on InstaWP's team settings page. A pricing page will show up. Select your preferred plan and click Continue.

Step 3: Your DNS record will be added automatically. Review the DNS records. Add them manually if they are not added automatically. You’ll get them from your DNS provider. Then Click on Continue to Activation.

Step 4: Now, update your nameservers from your DNS provider if needed. Click Continue.

Usually, it takes up to 24 hours to connect. Once the domain is propagated successfully, it’ll show an Active message.

Step 5: Once the domain name is verified and active, add all NS records one by one. Start by clicking on your domain name from Cloudflare and select DNS from the options.

Step 6: Click Records. Locate Add Record and click on it.

Step 7: Select NS record from type, give name (use @ for root), and copy-paste the nameserver from the team profile NS Records. Now, click Save. Add all four of them following the same way. Once added, you can check them.

It is not possible to chain together NS records i.e you can't link your domain registrar to Cloudflare to InstaWP. This is technically not feasible. Either you will need to point to us directly OR use a subdomain in Cloudflare to create NS records.

Step 8: Come back to the InstaWP team settings page and Verify record.

If you don't see the "Verified" badge, wait for 2-3 mins and hit on "Verify" again.

Existing Sites & Templates

Once the suffix domain is added, InstaWP allows you to integrate it into your existing staging site and templates.

Step 1: Go to Sites and click on the horizontal ellipsis of your site. Click Suffix Domain from the option. A modal window will appear.

Step 2: Select a suffix domain and click Change.

Once done, hover to the site. You'll see the new suffix domain to your site.

💡 Did you know - If you have purchased the Whitelabel addon, you can use the domain for creating InstaWP Live Hosted Site. Learn about InstaWP Live.

Updated on: 30/07/2025

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